TotallySwedish

TotallySwedish offers a slice of Sweden to the UK

With two shops in London and an online store with nationwide delivery, TotallySwedish stock more than 1000 Swedish food and drink products, deli, chocolate, Swedish design, books and gift items.

In the shops you’ll find recipe cards for traditional Swedish dishes and baked goods. The design of the old cards were ready for a renewal in 2023, and Studio Nordique was asked to make a new and more modern design. Based on the shop’s established visual identity we created a new look with appetising photos and a clear layout to list ingredients and method.

The year after we continued to work for TotallySwedish, this time for tweaks to their website for improved readability.

In 2025 TotallySwedish is celebrating their 20 years’ anniversary, and we made a new version of their logo for use on the store fronts, on the website, on labels, tote bags, and in social media.

If you find yourself in London, drop by one of TotallySwedish’s shops and enjoy their alluring selection of Swedish items!